Word: tooing
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Dates: during 1950-1959
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Beloved Infidel (20th Century-Fox) takes its title and its central situation from Gerold Frank's bestselling biography (TIME, Nov. 24, 1958) of Hollywood Gossipist Sheilah Graham, who was F. Scott Fitzgerald's girl friend during the last sad years of his life as a Hollywood hack. The...
How much does the new convenience cost the U.S. housewife? Couples and small families agree that the price is right, but large families often find prepared food portions too small, priced too high to buy in quantity. Gourmet foods are almost uniformly expensive. Yet a U.S. Department of Agriculture study...
Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds...
Glatsky in the Future. What lies in the future for General Foods and the rest of the industry? One of the industry's widely heralded ventures, frozen soups, which were pioneered by Campbell's, are not going too well. Heinz dropped them after a brief try; General Foods...
President Eisenhower's modern version of the Tale of the Arabian Nights, while mercifully only 19 days long, bears all too unfortunate resemblance to the original. At a time when the West is in vital need of specific policies and concrete leadership, he is playing the role of Scheherazade, spinning...