Word: took
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Dates: during 1930-1939
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...private houses fell to Frank Lloyd Wright to design. At 20 he married and borrowed $5,000 from Sullivan to build his own home in Oak Park. For the sheer pleasure of it as well as to pay the debts he easily contracted for his growing family, Wright took what jobs he could get designing private houses outside the office. This angered Sullivan and in 1894, after nearly six years with the firm, Wright threw down his pencil and walked...
Genius. After 1915, Wright's rebirth in architecture took the form of creative audacity on a grand scale. Commissioned in 1916 to build the new Imperial Hotel in Tokyo, he produced one of the marvels of modern construction. A vast, low building on a symmetrical plan, it was Wright's first ambitious use of the cantilever principle, which allowed him to rest each concrete floor slab on a central support, like a tray on a waiter's fingers. He roofed the building with light copper sheathing, made the centre of gravity low as a ship...
...unhealthy thing." Grinning, the President suggested that the press might well campaign for repeal of the 90-year-old subsidy, originally enacted to promote distribution of newspapers and magazines, uplift educational and moral standards. In 24 hours the President had his answer from the American Newspaper Publishers Association. It took a quick sense of its postal committee and solemnly denied that second-class privileges amount to a subsidy. "Charges of private agencies of transportation and distribution" are "far less than those of the Post Office for the same service," says...
Commonest and dullest trick to make advertising copy seem imperative is the fake newspaper front page. However, when one of Massachusetts' tireless, keen-eyed radio "hams" spied such an imaginary newspaper page heading a radio tube advertisement in her January copy of the magazine QST, she took a magnifying glass to the tiny glyphs under a headline GOOD NEWS! Shocked, she tattled to her postmaster that she had discovered something far from dull. He called in the Federal Bureau of Investigation. Hygrade Sylvania Corp., which made the tubes, shifted the blame to its advertising agency. The agency communicated hotly...
When, last week, Madison Square Garden announced that Skater Henie in person would appear in Manhattan this month in a skating spectacle called The Holly-wood Ice Revue, her admirers stampeded the Garden box office, took away $10.000 worth of tickets during the first day of the advance sale. Remembering well that Cinemactress Henie, had recently sustained a slight concussion when she toppled onto her head during the filming of Happy Landing, Garden officials promptly cabled Lloyd's of London to ask for a $250,000 accident-insurance policy. Of the long procession of sport figures-from Dempsey...