Word: toole
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...rein of Mammon, son of Lucifer. (Don’t bother looking it up; it only exists, according to the film, in the version of the Bible found in Hell.) Such unabashedly bogus uses of Christian jargon pepper the movie: the gift of prophecy becomes the hottest new tool in forensics and criminology; while the plague imagery from Exodus becomes not a warning to repent, but simply a gross way for winged demonic beings to kill meddling humans...
...story: Having amassed an unmanageable number of contacts over the course of Napster’s legal battle, Sean Parker had an idea for an electronic address book tool that would automatically organize and update contact information. Plaxo partnered with Sequoia Capital to launch the project. To date, Sequoia has helped Plaxo raise $20 million in venture money. Four years later, Plaxo now has more than five million users and is on its way to becoming a profitable corporation. The only thing Plaxo doesn’t have is Parker, who left the company in April of last year...
...you’ve used it as a dating service, as your own popularity meter, and as a stalker device. But have you tried it as a comprehensive and multi-varied micro-social research tool...
Unbeknownst to most of its 15,000 users, a number of academics have begun to use TheFacebook as a qualitative research tool, eschewing its traditional uses for more sophisticated ones...
...It’s a tool to follow people over time,” he says, and long-term tracking can show the benefits of having a long list of people under the “My Friends” column...