Word: toole
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...guerrilla pricing. Sullivan comparison-shops at the chains and tracks the smaller-ticket items they advertise, like sealant or tape measures. He prices the same merchandise about 10% to 15% higher and, like them, earns a higher margin on items that aren't so price sensitive, such as basic tool kits and paint accessories. The strategy lures customers to his store (as it does to the chains), but Sullivan wins additional business through service. His sales force helps people find the right socket wrench fast, holds their hands through a plumbing project and pays a home visit if necessary. Says...
...error occurred while processing this directive]Movies can be a powerful tool to expose ignorance and prejudice about AIDS. In 1993, American superstar Tom Hanks won an Oscar for his moving portrayal of a gay lawyer dying of AIDS in the hit film Philadelphia. It helped bring the deadly disease out of the closet, and removed some of the stigma attached to actors playing AIDS victims. Now, a new AIDS drama has premiered. It's modest, not destined for the big screen, and is produced by Bollywood, not Hollywood. But among its target audience of South Asians in Britain...
...operations John Kieser originally saw the scheme as a sponsorship-dependent, nonprofit venture, but in the light of sales is now "looking to push beyond the 10,000" to see if SFS Media can pay for itself. For him, though, the label is mainly a marketing and delivery tool. "We were traditionally content providers," Kieser says. "TV channels, radio stations and recording companies were always there to push us out to the public." But because mainstream channels aren't interested in arts programs anymore and the new digital channels still lack funds and viewers, these outlets are drying...
Provost Steven E. Hyman says class credits are seen as a powerful fundraising tool to encourage donations targeted at deans’ determined priorities. But to smaller schools looking to reap the benefits of University-wide fundraising, class credits are a serious constraint...
...Class credits] should not be a tool so narrow as to excessively limit the apparent priorities of the University,” Hyman says. “President Summers, I and the Corporation are working with Dean Kirby to not do away with class credit policy, but to increase its flexibility...