Word: toole
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...name reflects her Native American heritage. In her teens, she studied herbal cures with traditional healers and learned the power of curative plants. But botanicals, she decided, weren't the whole answer. Wellness meant stress management too. It also meant being willing to use the powerful if hard-edged tool of Western medicine. So she returned to school, earned her M.D. at the University of New Mexico, and now practices a rich mix of healing arts. Her clinic is a place where pain may be treated just as easily with acupuncture, kava kava root and preparations from the black cohosh...
...health-club owners sensitive to the fact that intimidation can be a key factor in seniors' deciding not to join, the social upside of working out is also a good recruiting tool. "We get 'em in the door with breakfasts and other gatherings, where they meet people and have fun--and gradually get used to the look of the place," says Joe Diemert, co-director of senior programming at Franco's Athletic Club in Mandeville, La. Since Franco's started actively pursuing seniors, the 13,000-member club has drawn 2,000 men and women over...
Most compelling for advocates is the slow-growing attention senior fitness is attracting from managed care. For years, HMOs have offered 10% discounts on health-club memberships, primarily as a marketing tool. Based in Phoenix, Ariz., the company HealthCare Dimensions, which sells and administers a comprehensive senior-fitness program called Silver Sneakers, has taken the lead in getting HMOs to sign up for real intervention. By providing quality assurance and initial research summaries indicating regular exercisers have significantly reduced claims, HealthCare Dimensions has signed up 13 major HMOs from Florida to Oregon to fully cover the cost...
Ultimately, insurers and employers, who stand to benefit most from these cost-saving tools, may foot much of the doctors' bill. Already, PBMs are helping to subsidize some of the $100-to-$200 monthly cost for the handheld systems. General Motors has struck a deal with Medscape to get its medical-record software into the hands of its employees' doctors. Pharmaceutical giants like Aventis, Eli Lilly and Johnson & Johnson are investing in the technology, which they view as a valuable new marketing tool...
PSLM is trying to use coercion and force to obtain a living wage. Intentionally unlawful and disruptive behavior was an effective political tool during the Civil Rights and anti-Vietnam-War movements, which PSLM seems to see as its heritage. But PSLM has employed the tools developed in these movements without good cause, cheapening their legacy and undermining our generation’s ability to use them if a truly worthy cause develops. Coercion is only justified when authorities have exercised their power in an entirely arbitrary and irrational manner. This is not the case today—though...