Word: toole
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Some of the east's economic managers have found new careers with western firms eager to exploit their expertise. One of the most politically influential factory chiefs, Heinz Warzecha of the machine-tool manufacturing company Kombinat "October 7," is a managerial consultant for the Munich- based Trebag...
...Desert Storm began, became casualties of the war. Tom Hacker, of Sterling, Ill., marched off to the gulf with his National Guard unit in January. He came home to a hero's welcome in May and a pink slip from the hardware factory where he had worked as a tool-and-dye man. "I felt terrible about it, but the state of orders and the circumstances of business made it necessary," says Stan Whiteman, the personnel manager at the factory. Said Hacker: 'It was like a kick in the teeth...
...truism by now: rock 'n' roll, born-and-bred rebel music, languishes when it becomes a commercial tool, part of a marketing package. When Dennis Hopper made Easy Rider and Martin Scorsese made Mean Streets, the use of rock 'n' roll on a movie sound track was practically revolutionary. Now it's de rigueur: the rip-snorting Thelma & Louise, with first-rate tunes by the likes of Toni Childs, Marianne Faithfull and Glenn Frey, released its sound track even before the movie hit the theaters. This is good for the movie and good for business, but it makes rock part...
...items that can easily daunt do-it-yourself shoppers. All the firm's warehouse stores feature clearly marked displays and sales staffs wearing large orange aprons who roam the concrete floors to offer advice. Many employees are former carpenters, plumbers or other craftsmen who have traded in their tool kits for such incentives as the company's stock-purchase plan, which lets Home Depot's 26,000 workers buy shares at 15% below the market price; at week's end, the shares were quoted at 65 7/8, up 23 3/4 since Jan. 2. The idea is to inspire a strong...
...Seattle, Los Angeles bashing has become a marketing tool. Radio commercials for the Puget Sound Bank emphasize the popularity of Seattle-built Boeings over Southern California-built McDonnell Douglas aircraft. TV commercials for Rainier Brewing Co. contrast Beverly Hills-style poodles, prissy food and gold lame leotards with the manifest Northwest manliness of Rainier Light Beer...