Word: tooled
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Dates: during 1980-1989
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...more than enough to justify his staggering fee of $50,000 a show. "We didn't fork over the kind of money we gave Sinatra because we're nice guys," says Resorts Executive Vice President H. Steve Norton. "It pays off for us as a marketing tool. It's better for us financially to have this crowd on our property than in another casino down the Boardwalk...
Another marketing tool named Diana Ross helped add $5 million to Resorts' drop in May, and when Engelbert Humperdinck appeared there over the Fourth of July weekend, the casino set all-time records. Says Norton: "We've basically eliminated most of the performers who don't cover their own costs." No casino is likely to repeat the mistake of the Aladdin Hotel, which put Donnie and Marie Osmond into its Baghdad Room last summer. "Their crowds drank Cokes and left," says one Vegas marketing analyst...
...indefatigable salesman in the showroom); IBM; Sears, Roebuck (Looking for a gingham dress? You can find it on their videodisc catalogue); General Motors; the Smithsonian Institution; Walt Disney Productions; Xerox; and the National Gallery of Art (recording 16,000 works of art for scholarly delectation). As a teaching tool for schools, industry and museums, the interactive videodisc has an assured place...
...more dangerous than water pistols. They use a carbon-dioxide propellant cartridge to fire a paint-filled gelatin ball about the size of a child's marble-.68 cal., someone estimated. The Nelson Paint Co. of Iron Mountain, Mich., developed the pistol to give stockmen and foresters a tool for marking cattle or trees from a distance. Shoot a steer on the flank with a Nel-Spot, and you color-coat him with a splotch of red or blue or yellow the size of a fried egg. easily recognizable at shipping time...
...National Security Adviser William Clark have come to rely more heavily on Habib's guidance. The President's decision to approve the principle of deploying U.S. troops in Lebanon came in response to Habib's request for authority to use the proposal as a bargaining tool. The special envoy has been equally assertive with the various Middle East factions. It was he who forced the Israelis to withdraw their tanks from the presidential palace in Baabda...