Word: tooled
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Dates: during 1990-1999
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...athletes, and the hard-core fans, have been resistant to embrace the X-Games and all their cheesy mainstream marketing; these guys prefer their own cheesy marketing. The games have been rechristened from the original Extreme Games, because extreme has come to signify "desperate marketing tool." Now they gently allude to Generation X, which also means "desperate marketing tool." And even though the skateboard faithful loathe the mainstream hype, they have grudgingly accepted the event. It is, after all, the only venue where skateboarders, banned from their towns' streets, can watch their heroes sign autographs on ABC's Wide World...
...about globalization all we want, it will take some well-spent cultural scrutiny on both sides of the ocean to understand our partners in capitalism. While Japan has already assumed many cosmetic changes to bring America into the marketplace--even the karaoke we borrowed from the Japanese is a tool for would-be Michael Jacksons and Madonnas here--we must be wary not to assume that cultural comprehension has been attained. Fundamentally, it will require more than the Golden Arches to bridge the Pacific cultural divide...
...platform of the opposition Democratic Progressive Party calls for "the establishment of a sovereign Taiwan Republic." But the straits crisis of 1996 sobered the party's leaders, and they are busy revising their approach, now saying they would hold off indefinitely on independence and use it as a defensive tool. If China became too threatening, the D.P.P. says, it would call a referendum on independence, then appeal to the world to recognize the new state of Taiwan and support the political will of a free people...
...will be seen by everyone on the globe. But in the next century anyone will be able to create a movie, music, literature, a magazine or a video game and distribute it as bits over the network to billions. At least in theory. Brilliant Digital is marketing a developers' tool kit that makes it relatively simple to cobble together your own interactive cartoons. "You don't need any programming experience," insists Cheri Grand, a company spokeswoman. "I could create a Heather Locklear character, animate her and do whatever I want with her." Traditional Hollywood studios, she notes, have lots...
Friends say that Weld's personal manner is hismost effective political tool...