Word: tooled
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Dates: during 2000-2009
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...fans to a website set up for mobile-phone access. "Our target audience was males ages 17 to 25," says Marcus Spurrell, Adidas regional new-media manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ignore [cell phones] as an advertising tool." Says Geoffrey Handley, director of new business for The Hyperfactory, a Shanghai-based ad agency focused on handsets: mobile-phone marketing "has become as vital a platform as TV, online or print...
...chatter about Twitter escalated into a virtual roar two weeks ago during the South by Southwest multimedia festival in Austin, Tex., when the barebones service owned by Blogger founder Evan Williams, 34, was named the best blogging tool and attendees used it to meet up at parties. Since then, the fawning attention to the seven-month-old service has come full-circle as reviewers have begun to realize how boring most people's lives really are. (As if YouTube's gallery of puppy and kitten videos hadn't already driven that point home.) Nonetheless, Twitter has been the top term...
Having women hand out free samples is probably another selling tool unavailable to a religious order, yet total U.S. Chartreuse sales rose 18% last year because the monks got religion when it came to marketing. Green Chartreuse, which was first sold in 1764, retails in the U.S. for $40 to $45 for 750 ml. Jean Marc Roget, president of Chartreuse Diffusion, the brand's marketing arm, says the brand's updated website--"more modern, colorful and informative"--helped bring about worldwide sales of a million bottles of Green, V.E.P. and Yellow, totaling $13 million. "Many professional sommeliers, bartenders and ma?...
...public. “We’ve asked the Police Commissioner [Ronnie Watson] to hold meetings,” said Sullivan. But Pasquarello said that CPD does not need approval from the City Council to go forward with its plans. “This is a legal tool that the police force is authorized to use, so we don’t need approval for its purchase,” he said. Harvard University Police Department Spokesman Steven G. Catalano said that despite CPD’s planned move, the Harvard force has no plans to purchase Taser guns...
...colleges and universities since 1983, and while the magazine mostly uses hard data, the largest single component of the rankings - 25% of a school's overall score - comes from a survey that asks presidents, provosts and admissions directors to assess peer institutions. The reputational rating is "a very legitimate tool for getting at a certain level of knowledge about colleges," says U.S. News executive editor Brian Kelly. "Who better to ask to evaluate colleges than top college administrators...