Word: tooled
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Dates: during 2000-2009
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...limited resources, both economic and otherwise. Successfully competing for these social resources often requires education, mobility, flexibility, and time; unfortunately, all of these elements become much more inaccessible after the birth of a care-intensive child. Viewed through Darwin’s prism, abortion can be seen as a tool that women use to increase their survivability, their ability to compete for limited resources, and even their ability to have greater future reproductive success. After all, if a pregnant woman does not have the economic or social resources to care for the baby, it is potentially wiser, and perhaps even...
...obesity hasn't sprung from nothing. There's no question that people are getting bigger. Even the most strident obesity skeptics concede that across Western populations, adults are on average 7 kg heavier than they were 25 years ago. Nor does anyone dispute that, according to the standard measuring tool of body mass index, or BMI (which is calculated by dividing body weight in kilograms by height in meters squared), the majority of Australian and New Zealand adults are either overweight or obese. Based on its National Health Survey 2004-05, the Australian Bureau of Statistics reports that...
...neuroscience - particularly FMRI scanners - to better understand how our brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some...
...Ethical Tool A burglar's Leatherman in a surgeon's pocket raises many complicated questions
...more than ever mysteriously immune to the charms of Kiera Knightley, his presence too often buried under the weight of witless special effects; and, of course, there was Snakes on a Plane, which more or less definitively proved that Internet buzz is not necessarily a reliable selling tool for a movie...