Word: tooled
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Dates: during 2000-2009
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...global market. He credits a thirst for "antiauthoritarian" products. His sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month's Red Bull Giants of Rio Challenge in Rio de Janeiro, competitors will swim through pounding surf and run 20 km. No wonder Mateschitz is into extreme sports: he says he downs 10 cans of Red Bull a day. By Andrew Purvis/Vienna
...that Del Vecchio first got to know Brooks. Growing up near Cortina, he worked summers in the tool department of his father's eyeglass factory?a business that eventually grew into the market-leading Luxottica Group and made the family one of the richest in Italy. Though far from the U.S., Del Vecchio and his compatriots knew to revere Brooks Brothers, thanks to Fiat magnate Gianni Agnelli and the legendary trips he took to New York City to load up on his favorite button-down shirts...
...think it's a problem that fewer Americans now get their news from traditional sources? -Max Jacobson, New Haven, Conn. We're better off. We have so many more choices. What happens is, of course, that the squeaky wheel continues to get attention. I have a little tool at my house-you should get one-it's called the remote control. You can go from those channels that are showing too much of Anna Nicole Smith to, say, BBC News...
...digital world. The first is manned by the Library Digital Initiative (LDI), and the second by the Google Library Project.The Library Digital Initiative is a five-year effort funded internally by Harvard University. It was proposed in 1997 and since its inception, its focus has been to build tools necessary for further digitization. The LDI has divided its funding among a number of projects spanning Harvard’s incredibly large, decentralized library system. The money distributed by the LDI goes to funding both acquisitions and digitization of current holdings, which is an intricate and costly process.The Open Collections Program...
...Though Negroponte and his project are not quite there yet, the 63-year-old professor is as busy as ever piling up the snow. Such was the case Monday in Rome, where he was utilizing the most important new tool in his stump speech: the lime green laptop with a toy-like design that Negroponte carries with him everywhere. Throughout the day, he spoke to three packed auditoriums, and met with officials at the U.N.'s Rome-based Food and Agriculture Organization, the Vatican's Pontifical Academy of Sciences and Telecom Italia. In between, he taped an interview at Vatican...