Word: tooled
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...fans to a website set up for mobile-phone access. "Our target audience was males ages 17 to 25," says Marcus Spurrell, Adidas regional new-media manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ignore [cell phones] as an advertising tool." Says Geoffrey Handley, director of new business for The Hyperfactory, a Shanghai-based ad agency focused on handsets: mobile-phone marketing "has become as vital a platform as TV, online or print...
...find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their handsets...
...from Tony, but he has likewise made ugly choices and bargains. From House to Prison Break to Shark, dramas are now full of lessons that the good are imperfect, that justice can come at a moral price and that sometimes you have to be a grade-A tool to get the job done...
...chatter about Twitter escalated into a virtual roar two weeks ago during the South by Southwest multimedia festival in Austin, Tex., when the barebones service owned by Blogger founder Evan Williams, 34, was named the best blogging tool and attendees used it to meet up at parties. Since then, the fawning attention to the seven-month-old service has come full-circle as reviewers have begun to realize how boring most people's lives really are. (As if YouTube's gallery of puppy and kitten videos hadn't already driven that point home.) Nonetheless, Twitter has been the top term...
...public. “We’ve asked the Police Commissioner [Ronnie Watson] to hold meetings,” said Sullivan. But Pasquarello said that CPD does not need approval from the City Council to go forward with its plans. “This is a legal tool that the police force is authorized to use, so we don’t need approval for its purchase,” he said. Harvard University Police Department Spokesman Steven G. Catalano said that despite CPD’s planned move, the Harvard force has no plans to purchase Taser guns...