Word: tooled
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Having women hand out free samples is probably another selling tool unavailable to a religious order, yet total U.S. Chartreuse sales rose 18% last year because the monks got religion when it came to marketing. Green Chartreuse, which was first sold in 1764, retails in the U.S. for $40 to $45 for 750 ml. Jean Marc Roget, president of Chartreuse Diffusion, the brand's marketing arm, says the brand's updated website--"more modern, colorful and informative"--helped bring about worldwide sales of a million bottles of Green, V.E.P. and Yellow, totaling $13 million. "Many professional sommeliers, bartenders and ma?...
...Between the growing incidents of vandalism and the use of fraudulent credentials, how can anyone trust Wikipedia as a valid tool?-John O'Connor, East Meadow, N.Y. The key is to look at the quality of articles. The quality of Wikipedia today compared with three years ago is a dramatic improvement. But people do need to be aware of how it is created and edited so they can treat it with the appropriate caution...
...colleges and universities since 1983, and while the magazine mostly uses hard data, the largest single component of the rankings - 25% of a school's overall score - comes from a survey that asks presidents, provosts and admissions directors to assess peer institutions. The reputational rating is "a very legitimate tool for getting at a certain level of knowledge about colleges," says U.S. News executive editor Brian Kelly. "Who better to ask to evaluate colleges than top college administrators...
...then any surprise if the class itself becomes equally bored and disengaged? Every section the same thought process: “If I pipe in with a comment about the Kantian a priori synthetic, I’ll look like a tool, but then again, I need my section credit.” At the risk of playing the part of the German philosopher (every section has at least one, brimming with analogues to the Hegelian dialectic and quotes from Schopenhauer about Weltschmerz and the will), I make my paltry contribution...
...same treatment, and the particulars of PetroChina and Sinopec’s actions and involvement—which are nearly impossible to capture with a rule—mattered a great deal.The adoption of a blanket policy would lower the legitimately high bar for divestment, a unique and powerful tool that should not be treated lightly. Though proponents argue that a policy rule would make Harvard proactive instead of reactive when it comes to divestment, the months of fact-finding research currently done before the Corporation makes a final decision cannot not be avoided. Even with a firm and detailed...