Word: toolings
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Dates: during 1940-1949
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...high-pressure glamor boy, Dyke is a practical advertising man. He is more concerned with "the advertising approach" than with advertisments, with the orderly definition of the problem, the basic research and the step-by-step planning which have made advertising the machine tool for selling the products of mass production. He sees the job to be done as an advertising job, but with this big difference: in peace, advertising sold the people plenty and pleasure; in war, advertising must sell them understanding of sacrifice and harsh restriction...
...North American Aviation outdoor tool shed hangs a sign warning "No Profanity. Women Working Inside...
Fulcrum of mass production, and therefore of the war effort, is the machine-tool industry which "makes the machines that make the machinery." Just how many lathes, grinders and milling machines have joined the war production lines is a military secret, but last week the National Machine Tool Builders' Association released some impressive figures...
ARTICLE "SHOWMAN AND SCHOLAR IN IDAHO" [TIME, AUG. 10] CONTAINS UNTRUE STATEMENT TO THE EXTENT OF BEING LIBELOUS. I HAVE NEVER CALLED OUR PRESIDENT A TOOL OF THE BANKERS NOR DEFAMED HIM IN ANY WAY. I HAVE NEVER SAID I MADE MONEY CAMPAIGNING. . . . THERE ARE FOUR MEN OPPOSING ME, AND THE ONE RESPONSIBLE FOR THAT ARTICLE WILl RECEIVE FEWEST VOTES. LETTER FOLLOWS ENUMERATING FALSE STATEMENTS. I DEMAND APOLOGY OR WILL TAKE ACTION AGAINST YOUR MAGAZINE...
...when his father died. He ran the oil-tool business for a while, got bored, began branching out. He and Cinemactor Ralph Graves produced a motion picture, agreed that it was too bad even to release. But he tried again, turned out two minor successes, then gambled $4,000,000 on the war-aviator epic, Hell's Angels. The picture made the late Jean Harlow the biggest box-office attraction in Hollywood -and made Hughes...