Word: toolings
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Dates: during 1940-1949
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...Pontiac, Mich., young men in dirty overalls began to show Wendell Willkie the strength of Franklin Roosevelt's political muscles. They came out of automotive and machine-tool plants to boo and Bronx-cheer. Pontiac-typically Midwest, a small town with a one-street business district-had just gone to work at 9 a.m. when the Willkie motor caravan passed through, with the bareheaded candidate waving from an open car, cameramen standing smoking in a truck, a score of shiny 1941 model cars stuffed with aides, newsmen and political small fry. Near the railroad tracks, a half-dozen blocks...
That revenue came from advertising, which filled 100½ of The Book's 184 slick pages. Chief advertisers were firms concerned with national defense: construction companies, architects, engineers, machine-tool manufacturers, makers of airplanes, tanks. Other space buyers (at $2,500 for a full page in black & white; $3,125 for a full page in color; $8,500 for the back cover in color) were International Business Machines Corp., American Sales Book Co., Inc., many another company with which the Government does business. Radio Comedian Jack Benny, bought a half page to announce without fanfare: "Jack Benny...
With Warner busy on sky-gazing apparatus, Swasey had equal success with machine tools. Working with Pratt & Whitney, machine-tool builders in Hartford, Toolmaker Swasey sweated far into hot summer nights inventing the epicycloidal milling machine for producing true gear curves. This made possible today's silent automobile gears. Swasey also im proved brass-working machines and turret lathes. W. & S. now makes 60% of all U. S. turret lathes. Widely used to turn out other machine tools, the W. & S. turret lathe is at the heart of the defense program...
Head man in W. & S. today is round-faced Charles J. Stilwell, 54, who joined the company in 1910, became European sales chief, has been an executive since the founders died. When machine-tool makers were called a "bottleneck," urbane Charley Stilwell went to Washington as their spokesman.* Said he: "Don't call us names until you've tested us. Give us orders. We will fill them...
...orders now, with more to come. Since September, W. & S. has increased its capacity 50%, taken on over a thousand men. Early this year, the machine-tool industry was selling almost half its output abroad. Unlike some units, W. & S. early began to favor domestic orders over more lucrative foreign sales, some of which are still waiting at Atlantic docks. Thus W. & S. is well entrenched with its U. S. customers. But some of them are more important to defense than others. If any U. S. industry has to learn the meaning of the word "priorities...