Word: toolings
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...type of fence, however, tells a better story about the changing American West than barbed wire, a tool as key to the region's settlement as the buffalo rifle, the railroad, the telegraph and the windmill...
Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not the homeopathic headache cure that it is, thanks to its maker's ambiguous ad campaign. No matter how often I've heard the commercial repeat the name HeadOn, I never would have bought the product, thinking I had no use for it. Now that I know what...
...When you tell someone, 'you're not going to be able to work,' or 'scale down your expectations,' then they do. And yet work gives most people so much of a sense of well-being, productivity. You're taking away from someone a thing that could be an important tool in their recovery by having these kind of negative expectations...
...protein, amyloid beta, and what he suspects are its toxic effects on the brains of people with Alzheimer's. In the international race to uncover amyloid beta's molecular structure - the crucial first step in finding out how to block its pathological effects - synchrotron X rays are a crucial tool. The molecules are too small to be imaged individually, so Varghese must grow them into crystals, each just 1/10,000th the width of a human hair, which are then bombarded with X rays. The ways in which the crystals absorb or scatter the radiation give clues to their inner structure...
...Vall--ese, a "social network": a website for keeping track of your friends and sending them messages and sharing photos and doing all those other things that a good little Web 2.0 company is supposed to help you do. It was started by Harvard students in 2004 as a tool for meeting-- or at least discreetly ogling--other Harvard students, and it still has a reputation as a hangout for teenagers and the teenaged-at-heart. Which is ironic because Facebook is really about making the Web grow...