Word: toothful
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Dates: during 1960-1969
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While children in Massachusetts suffer from six times more tooth decay than children in Vietnam, the battle over fluoridation rages...
Anti-fluoridation groups don't deny that fluoride decreases tooth decay. They can't; a study of six fluoridated communities by the Massachusetts Division of Dental Health snowed an average reduction of decay of 62 per cent and in some cases as much as 80 per cent. What they do claim, however, is that the long-range effects have not been properly studied. But in the 20 years since water was first fluoridated there has been no conclusive evidence of any ill effects...
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner Bros. At the same time, DDE picked up 14 new ones, including the Sylvania division of General Telephone & Electronics, Parker Pens and American Tourister Luggage. The net gain in billings was $10 million and DDB scarcely stopped to worry. Says Foote, Cone & Belding's Founder, Fairfax Cone...
...women fighting each other, the bloodier the better. "It's my biggest sex pleasure and has been since I was four. I'm 35 now." Evergreen illustrated this treatise with a few pages of sketches of two shapely girls, one blonde, one mauve, going at it tooth and claw. The piece evoked considerable response, says Rosset, all of it favorable. "We really stumbled on something," he says, adding that he could have devoted an entire issue to that idiosyncrasy...
Your vote favoring Kennedy over McCarthy came as a great shock to me. My background first. I am a white haired fifty year old establishment lady who has fought tooth and nail for what the young people were telling us. I even gave up buying saran wrap in the Walter Mitty hope of converting production of napalm at Dow Chemical to better things. I rode in a jeep to Freedom Square in October and spent two nights on a bus with little to eat and almost two days standing around and walking with little to eat and not much chance...