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Would you risk using it if its safety were only proven by "cruelty-free" conjecture? The CVS crusader might discount the happiness of lab bunnies when she gets a speck of Jim's-All-Natural-Cruelty-Free-Third-World-Friendl y-Gentle-Tooth-Cleaner in her eye and writhes in pain as the substance eats away at her cornea via some reaction unforeseen by the bunny-friendly safety testers who formulated...

Author: By Benjamin J. Heller, | Title: DARTBOARD | 3/5/1994 | See Source »

They are flocking, of course, primarily for the money. A star can make up to $100,000 for shooting an infomercial, in addition to royalties that can reach 5% of gross sales. With a hit product, the money gushes quickly. The Perfect Smile tooth whitener plugged by Vanna White, for example, generated more than $20 million in revenue during its first four months...

Author: /time Magazine | Title: Make Way for the Sellevangelists | 1/31/1994 | See Source »

...Tooth Fairy...

Author: /time Magazine | Title: Fair Trade? Tariffs with and Without Nafta | 11/22/1993 | See Source »

...veritable mecca of cereal enjoyment. At last count, 17 different kinds of cereal. Granted, there are boxes of Crispix and Corn Flakes, but the Adams house resident can also dine on Froot Loops, Corn Pops, Frosted Mini-Wheats, Cap'n Crunch, Lucky Charms and a host of other tooth-rotting delights. Perhaps this wild array of artificial color and flavor helps to account for this house's decidedly non-conformist attitude. And after all, the first step towards tolerance is acceptance of others' cereal choices...

Author: By Elisabeth A. Mayer, | Title: Cereal Survey: How's Trix? | 11/18/1993 | See Source »

...something straight: No honest person can describe coffee as "fruity," let alone "full of conviction." A fairer description is "foul, acidic, bitter, tooth-staining, heartburn-causing and chemically addictive." That applies to "Dota Blend" just as accurately as to Dunkin Donuts' 50-cent special. It is instructive to note that for decades, conventional wisdom had it that coffee caused ulcers. (In fact, the real culprit was H. pylori bacteria.) If coffee doesn't rot out your gut, it tastes like it should...

Author: By Benjamin J. Heller, | Title: Square Cafes: The Bitter Reality | 11/13/1993 | See Source »

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