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Dates: during 2010-2019
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...first quarter of 2011, Motorola's assets will be divided evenly, with both parts sharing intellectual property and the brand name. Jha will oversee the mobile-device and television-set-top-box businesses. Brown will run the rest, which the company calls Motorola Enterprise Mobility Solutions and Networks, a name that could only have been fashioned by engineers. "I've long advocated that these were two distinctly separate companies," Brown says. "The split will mean renewed focus, improved innovation, better customer satisfaction and increased employee engagement...
...time, the StarTAC, the world's first clamshell. It surpassed that feat with the ultra-sleek Razr, introduced in 2004. The Razr transformed the mobile market, and more than 100 million units were sold in its four-year run. It was the iPhone of its time. (See the top iPhone applications...
...that failure? By 2008, market value had fallen by more than $37 billion in less than 18 months, and in 2009, Motorola's market share was halved from the prior year. Motorola fell from the No. 2 mobile manufacturer globally to barely eking out a spot in the top five, leading some to suggest that the handset unit should close shop. Investors, including billionaire activist shareholder Carl Icahn, began agitating for Motorola's breakup...
That investment is showing some positive signs. Handset sales began slowly improving in late 2009 as Jha set about changing Motorola's 9-to-5 corporate culture and wooed top talent away from competitors. He scrapped much of the 2009 product portfolio in favor of new smart-phone offerings, all running Google's Android operating platform. (Get the latest gadget news and reviews at Techland.com...
Long term, Jha will need to consider Motorola's building its own operating software. For now, though, the first goal will be to restore stability to the beleaguered unit, especially as an independent company. One of the first steps will be to explore synergies with the TV-set-top business. "Right now, about 80% of the content people use comes to them in their home," Jha says. "But they increasingly need to carry that content on their cell phones. How can we make that easier...