Word: topaz
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Dates: during 1980-1989
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...risk that it might come up with another Edsel. Instead, Ford's roundish, so-called jelly- bean designs have enticed car buyers who had abandoned domestic makes for more voguish foreign nameplates. First came the restyled 1983 Thunderbird and Cougar coupes and the new 1984 Ford Tempo and Mercury Topaz compacts. When the Taurus (base price: $10,650) and Sable rolled out last December, they became instantly trendy among an important target group: young professionals and growing families. Ford expects to sell about 325,000 of the cars during 1986, an impressive first-year performance. Says Ford Chairman Donald Petersen...
...during Ford's risk-taking days, the profitable company could conceivably lose its daring touch. The pressure will increase as Ford's aerodynamic styling becomes more widely copied and thus less distinctive. Before long, Ford will have to come up with a suitably dramatic successor to the Tempo and Topaz, which have already started to look a bit stale in comparison with their sleeker cousins, the Taurus and Sable...
...girls--into a world of faster cars and faster girls. Hugh Hefner (Played with den-mother benevolence by pajama-clad Cliff Robertson) is Snider's Buddha, and the Playboy Mansion his sensualist's nirvana. He impresses Dorothy with his tacky style; he gives her a real two-carat topaz; he escorts her to her senior prom in a ruffled sky-blue tuxedo. Eric Roberts is a brilliantly spoiled and clutching Snider--he has as many wants as a child on Santa's knee. He is overjoyed when Dorothy's talents land them in the Los Angeles fast lane...
...domestic market as recently as 1978, unveiled a slimmed-down Continental Mark VII ($22,231) this month. The company has been betting heavily on its streamlined Ford Thunderbird ($13,093) sports coupe, introduced with its Mercury Cougar twin in February, and on the compact Ford Tempo ($7,557)-Mercury Topaz line that arrived last May. Ford said Thunderbird accounted for 2.6% of all U.S. auto sales in September. The Tempo-Topaz entry recorded an 88% sales gain in the third quarter, compared with the compact models Ford was selling a year...
...named after Henry Ford II's father, or the Studebaker Dictator, a model introduced in 1927 but discontinued in 1936 as jackboots began marching across Europe, car manufacturers today are careful and scientific in their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which implies protection, and central, which suggests moderation...