Word: topaz
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...named after Henry Ford II's father, or the Studebaker Dictator, a model introduced in 1927 but discontinued in 1936 as jackboots began marching across Europe, car manufacturers today are careful and scientific in their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which implies protection, and central, which suggests moderation...
...real test of Ford's bold move, though, will be consumer reaction to the new Ford Tempo and Mercury Topaz. These compacts are competing against General Motors X-cars, the Chevrolet Citation and the Buick Skylark, and Chrysler's K-cars, the Dodge Aries and the Plymouth Reliant. Developed at a cost of $1billion, the Tempo and Topaz were introduced in May. As part of an extravagant rollout, the cars were launched on the flight deck of the aircraft carrier Intrepid, docked at a Hudson River pier in New York City. Said Chairman Philip Caldwell...
...still too soon to know for certain how well the Tempo and Topaz, which carry a base sticker price of $7,238, will do, but early signs are good. Hertz bought 15,200 of them for its rental fleet, the biggest single purchase it has ever made, and during the cars' first month on the market, dealers sold some 20,000 models, 50% more than the company's internal sales projections...
...most elegant of all. It is in the Cooper-Hewitt show and may be worth $1 million. Presented to his wife Alexandra Fyodorovna by Nicholas II in 1914, the 3⅝-in.-high egg is made of intertwining gold belts and platinum mesh set with diamonds, sapphires, rubies, emeralds, topaz, quartz and garnets. The surprise inside is an oval plaque of gold, pearl and enamel on which are painted the profiles of the five royal children, all of whom were to be shot, along with their parents, by the Bolsheviks...
...year. Their radars and other sensors are not run by electricity from solar panels or chemical fuel cells, the power sources used by American spy satellites like the Air Force's Big Bird. Instead, the Soviet satellites rely on a type of small, portable nuclear reactor called Topaz (after the gemstone), which uses as its fuel enriched uranium 235, the same highly radioactive material "burned" by nuclear power plants on the ground...