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...experiment," says P&G spokesman David Bernens. "We're playing with it and seeing how people respond." Marketing for feminine-hygiene products always presents a particular challenge, since riding the cotton pony is nobody's favorite topic of conversation. (Unless you count some feminist academics.) Menstruation remains, if not taboo, then still pretty damn awkward to talk about. Hence the number of euphemisms this story employs. (See the best and worst Super Bowl commercials...

Author: /time Magazine | Title: The New Tampon Ad: What If Men Used Them? | 6/30/2009 | See Source »

...History has taught groups that represent people who have been exposed to radiation during French nuclear tests to be wary of any movement on the topic - and that suspicion remained strong going into Tuesday's vote. Despite its passage, Morin's text is only the latest of 18 similar plans introduced since 2002 that have outlined compensation for people exposed to the blasts. All of those previous plans eventually petered out. This time, Morin has minimized the number of victims he says will be covered by his bill as "several hundred" - an optimistic estimation, experts say, given...

Author: /time Magazine | Title: France Votes to Pay Nuclear-Testing Victims | 6/30/2009 | See Source »

...there ever been a topic that you wanted to make into a movie but did not or could not because of certain cultural or financial constraints? Marie Fatil, MIAMI...

Author: /time Magazine | Title: 10 Questions for Spike Lee | 6/29/2009 | See Source »

This is an extremely fashionable topic at the moment. Some cultural observers even think Americans are due for a prolonged shift away from the consumption obsession of the post--World War II era. That strikes me as an iffy bet, but it is clear that the debt-fueled consumer spending binge of the past couple of decades is over. The household debt-to-income percentage more than doubled, from 65% in 1982 to 135% in 2007. That turned out to be way too much for us to handle, and now the leveraging process has gone into reverse. The latest household...

Author: /time Magazine | Title: A Fun-Free Recovery | 6/29/2009 | See Source »

...asked why the tear gas could not be washed out. Messages went back and forth explaining what to do with chemical burns and about which embassies had opened their doors to people seeking refuge. For a while the address of the Australian embassy became a trending, or most popular, topic on Twitter as users sought to help by re-Tweeting the information. Other sites aggregated photos taken by camera phone or small video cams. (Read "The Iran Election: Twitter's Big Moment...

Author: /time Magazine | Title: What the World Didn't See in Tehran | 6/21/2009 | See Source »

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