Word: topicalism
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...Toronto native, arrived in the U.S. nine years ago to reinvent the teen magazine YM, and was soon to develop a reputation for making magazines profitable by tarting them up. At the time, YM combined health and relationship advice with reporting on serious subjects such as apartheid (that topic was covered by current New Yorker writer William Finnegan). Fuller relieved the magazine of such weightiness, turning YM into a primer on waist trimming and boy procuring--a junior Cosmo--and more than doubling its circulation. At the real Cosmo, which she joined after a stint as editor in chief...
...turned gently. He decided to start by contacting a few NASA physicians and asking them, almost casually, if they had ever looked into the astronaut-geriatric parallel. Why, yes, they had, the doctors said. As a matter of fact, they had published a little pamphlet on the topic. Would Glenn like a copy...
Fighting off a cold, the stuffed-up Seinfeld took swigs from a water bottle and periodically checked his talking points on a sheet of wrinkled yellow paper, jumping from topic to topic with a disjointed rhythm that diminished his chances of building up a rolling momentum. The first fusillade of jokes--how "woos" and "yips" have replaced laughter at shows--was classic Seinfeld: gently humorous observations. Then comedy leapfrog. A few comments about death segued into a bit on how the closest equivalent we have to royalty in America is the people who get to ride in electric carts...
Medical care was also a major topic, and the candidates were unanimously in favor of universal care...
Nobody likes being accosted by a clipboard-carrying activist, however noble the cause. But now you can weigh in on an issue in peace. A visit to www.e-thepeople.com (it launches Aug. 1) lets you search by topic for a petition you might want to sign, start your own petition or send a letter to almost any official, from a local parks commissioner to a U.S. Senator. Not sure to whom to vent? Search for the right recipient; if that office doesn't have an e-mail address, your message is faxed. Afraid of spam? Don't be: your e-mail...