Word: topicalities
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Dates: during 1960-1969
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Last July, TIME offered four free columns of advertising space each week for a year to a group of agencies for an experiment in communications. We invited them to turn their creative energy loose on any topic at all-except a product. In the weeks since, TIME'S readers have heard about patriotism, battered children, truth, tradition, poverty, blindness, language and protest. The agencies report that the response has been abundant and heartwarming. Leo Burnett Co. Inc.'s ad on environment and pollution resulted in requests for 30,000 reprints. After urging the silent citizen to speak...
...ADVOCATES (NET, 10-11 p.m.). Whether police responsibility for social problems should be abated so that their attention can center on major crimes is tonight's topic...
...Vice-President Spiro Agnew, following a wave of controversial speeches criticizing the television networks, yesterday announced plans to speak out on "a new topic" before he departs on a Far East trip this month...
...repeatedly offered to meet privately with Lodge to discuss "general problems" affecting South Viet Nam. Lodge had refused, claimed Thuy, because the discussion would not be confined to mutual troop withdrawals. What else did Thuy want to talk about? Plans for a coalition government in the South-a topic Lodge obviously could not discuss unless there were a major change in Nixon's Viet Nam policy...
...play is dated only by the use of labor unionism as a controversial topic. The rest of the play is surprisingly timely...