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...economy is not the only reason people are drawn to McDonald's. The company's management also deserves credit for its success. Back in 2003, America's obesity epidemic was a hot topic, and McDonald's suffered from the backlash. For the first time in its 47-year history, the company saw a quarterly loss. Its stock was down to $12 a share. You couldn't just blame bad p.r. for the company's woes. Stale food and tired stores also kept people away. "McDonald's was actively dissuading customers from coming back," says John Glass, a Morgan Stanley analyst...

Author: /time Magazine | Title: In Lean Times, McDonald's Only Gets Fatter | 1/21/2009 | See Source »

...directed by Moore, The Presidential Pledge features a bevy of instantly recognizable faces (Moore, Kutcher, Cameron Diaz, Sean "Diddy" Combs), some you-look-familiar faces (Joel Schumacher, Kenna, Bryce Dallas Howard) and some, well, pretty forgettable faces (Kevin Zegers, Brittany Snow, Matt Dallas). And while we're on the topic of star-studded, Obama-themed viral videos, this latest one sports a serious lack of Jonah Hill...

Author: /time Magazine | Title: Celebs Pledge Allegiance | 1/20/2009 | See Source »

...among the ranks. Smoldering resentments exploded into anger with his quick unilateral push to let gays serve in uniform. The scars persisted throughout his eight years in office. While Obama has pledged to do the same, he's benefiting from a shift in the national mood on the topic and from his gentle approach, pledging to seek advice from the military before seeking change...

Author: /time Magazine | Title: How Obama Is Wooing the Military | 1/19/2009 | See Source »

...Wildlife mitigation is the official term for avoiding accidents like these, and according to the government's latest report on the topic, it's becoming an increasing concern. The report, which was released in June by the Federal Aviation Administration and the U.S. Department of Agriculture, Animal and Plant Health Inspection Service, Wildlife Services Program, found that since 1990, the number of bird strikes has quadrupled, from 1,759 in 1990 to a record 7,666 in 2007. Officials cite a number of possible causes for the increase...

Author: /time Magazine | Title: The US Airways Crash: A Growing Bird Hazard | 1/16/2009 | See Source »

...task. Go back thousands of years and think about the simpler times of human existence. "We had a few friends; we had to be scared of a few animals. A trillion didn't come up very often," says Temple University mathematician John Allen Paulos, whose book Innumeracy addresses the topic. "There is a sense that when numbers are too big or too small, the brain just shuts off," says Colin Camerer, a professor of behavioral economics at the California Institute of Technology. "People either don't think about it at all or there is fear, an exaggerated reaction...

Author: /time Magazine | Title: How to Understand a Trillion-Dollar Deficit | 1/11/2009 | See Source »

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