Word: toplessness
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Fashion Designer Rudi Gernreich, 47, is best known for designing almost nothing at all: the topless bathing suit. Although he sold 3,000 copies at $25 apiece, he did not really mean to market it. He made the suit mainly as a "statement" in support of the "liberated look" of the late 1960s-a look he further promoted with his No-Bra bra, clinging knit minidresses, "Swiss cheese" swimsuits and see-through blouses. All that pioneering so exhausted Rudi that he treated himself to a year's sabbatical in order to restore his flagging energies; he convalesced comfortably...
Although conceived by NBC, the show is definitely all Disney, even down to the cast. "We had a swish type or two audition-even a topless go-go dancer," says one of Parade's people. "But for the most part, those who auditioned were Disney-type kids: all-American kids." The average age of the girls is 19, the boys 21, and they run the gamut of honor-rollers, cheer leaders, glee-clubbers and yearbook editors. The cast has such a home-town flavor that Choreographer Miriam Nelson and others had to conduct travel clinics to help the kids...
...Rudi Gernreich designs the topless bathing suit...
...assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists liked the idea, though some recommended eliminating heavy, sweet flavors, like peach rum. The manufacturer took their advice...
...classic repertory role. Over 50 women have played her on Broadway and in road companies. The stage version is less than 300 performances away from the longest-running musical record held by My Fair Lady. It now stars Pearl Bailey, who heads an all-Negro company. Until the topless or the all-nude version comes along, a windup Dolly will have to suffice...