Word: topolino
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...impelled by some cosmic force, some of the comics penetrate the austere magazine ranks that flank the central heap. On the shelf labelled Atlantic Monthly sits "The Penguin Book of Comics" and Mickey Mouse waves from the cover of "Gli Anni Ruggenti di Topolino." The Christian Science Monitor shelf contains another volume of Topolino and a coffee-table book entitled "The Collected Works of Buck Rogers in the 25th Century." Then, before Commentary and Consumer Reports, come three shelves labelled "Comix," "Comix Continued" (this one has copies of The Economist), and "You Guessed It." On the first of these...
FIAT BABY CAR, even smaller than famed Topolino, will be put on Italian market to compete with motorscooter-maker Vespa, currently at the rate of 213,487 scooters annually. The $640 Fiat will have two seats, get 55 miles to the gallon and go up to 53 m.p.h...
...FIAT will soon be put on the European market to compete with Volkswagen and Renault. To replace the famed Topolino as its smallest and cheapest car (TIME, Oct. 18), Fiat is rolling out the "Popolare." The boxy, four-passenger, 21.5-h.p. lightweight (1,234 lbs.) car is tagged at $944 before taxes in Rome, v. $1,090 for the Topolino. Current production of the Popolare...
...however, find them too high-priced, complain that Fiat could afford to cut prices. They cite the fact that in Paris, where there is competition, the new Fiat "1100" sells for $235 less than in Italy. Even the Italians who can afford Fiat's two bestselling cars, the Topolino (Little Mouse) at $1,146, and the "1100" at $1,608, must be prepared to put down a $320 deposit and wait eight months for delivery...
...probably the best-known star in the world. In various foreign countries, he is known as Comondogo Mickey, el Raton Miguelito, Miguel Pericote, Topolino, Michel Souris, Miki Kuchi, Mikki Maus, Musse Pigg, Mickey Maus, Mickey Hiireke, Kiki Mavz'a, Mikkel Mus, Mickely...