Word: topshop
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...This is the new Harajuku. The once superstylish district is rapidly transforming into an outdoor mall of the titans of casual clothing - H&M, Uniqlo, Topshop, Gap, Zara and now Forever 21 - all competing for wardrobe space within a few hundred meters of one another. Expensive Japanese boutique stores are receding to the backstreets. Retail analysts say that Japanese consumers are continuing to spend in the recession, but have gone considerably down-market to less costly items. As a result, fast fashion "is a hot issue in Japan's fashion industry, especially after the entry of H&M," says Dairo...
...giants of cheap chic had stormed Tokyo. Last November about 2,500 shoppers jammed the very same sidewalk for the opening of Swedish H&M, the world's third largest casual-clothing retailer, located next door. And that was just one month after the launch of British retailer Topshop a few stores down. (Read "Japan's New Groove...
...Indeed, from Union Jack jackets to platform sandals and Liberty printed chiffon gowns, the mix of Topshop's trend-driven merchandise can appeal to a broad selection of consumers. The price is also right: Topshop's coveted Baxter jeans are $80, and the average shoe price is about $100. The brand's Oxford Circus flagship store in London - which, at 90,000 sq. ft., is one of the biggest fashion retail spaces in the world, is a favorite pit stop for celebs like Chloë Sevigny, Keira Knightley and Kirsten Dunst. In New York City, Green and his team...
...With the opening of its first outposts in the U.S. and Japan, the 45-year-old Topshop chain now has a presence in 31 countries - with 2,400 stores worldwide, 300 of them in the U.K. - and expansion into three or four more countries is under discussion. Although nothing is confirmed, Green hopes the New York City flagship will be the first of perhaps a dozen stores in the U.S. "I've studied America for a while," he said confidently. "We'll get some things right and some wrong." (See 10 things to do in New York City...
...Topshop's menswear label, Topman, which makes up about a third of the business, will be housed in the basement level of the Manhattan store, while the latest women's trends will be featured on the ground floor along with a DJ booth. The second floor is reserved for Moss's line and Topshop's denim brand, MOTO, as well as collaborations with British designers like Jonathan Saunders, Marios Schwab and Preen. In late April, Topshop will introduce another collaboration with Biba owner and '60s fashion icon Barbara Hulanicki. The third floor will house shoes, accessories and lingerie...