Word: torino
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Dates: during 1920-1929
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...Fiat, through ignorance in some cases but the mere desire to save space in others, has become the U. S. Designation for F. I. A. T. These letters form a pronounceable word. Actually they are the initials of Fabbrica Italiana Automobili Torino (Italian Automobile Works of Turin). Financial ad writers last week yielded to public ignorance by using FIAT in capitals and without periods in large newspaper ads throughout the country...