Word: torino
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...sterling silver Sheaffer pen (p. 12); a General Electric Potscrubber dishwasher (p. 25); Seagram's Crown Royal (p. 26); flying with Jo on National Airlines (pp. 41-42a); some De Beers Consolidated diamonds (p. 56); a Kodak Carousel projector (p. 76); and a Gran Torino Hardtop with bucket seats, vinyl roof, wheel trim rings and white sidewalls (back cover...
...person who spends $4,000 to $5,000 for a car wants to be different." Apparently on the same theory, Ford Motor Co.'s 1972 Thunderbird is bigger than the 1971 model both inside and out, and its V-shaped nose has been slightly blunted. The Ford Torino will have a new oval-shaped grille, and the Continental Mark IV will be 4 in. longer. The Mercury Montego, which has not sold well in 1971, is being made to look like the better-selling Ford...
...making. It stems from the proliferation of models, options and special features. Ford's general manager, John Naughton, boasts that "we can run our assembly plants at maximum capacity, maximum overtime 365 days a year and not build the same car twice." Ford's Torino, for example, offers a choice of five vinyl roof colors, plus 16 body colors, and 33 sets of interior trim. All that contributes to the more than $2 billion that Detroit is spending to bring out its new models, and denies auto plants the economies of long production runs of identical cars. Automen...
...young man, Agnelli could hardly have had it any better. His family has long flourished in Italy's subAlpine Piedmont, a region noted for its soldiers and industry. Grandfather Giovanni Agnelli gave up a military career in 1899 and founded, with partners, Fabbrica Italiana Automobili Torino.* After some early hard times, Giovanni took personal control. Soon Fiat prospered on the strength of racing successes. It absorbed many early rivals and moved from artisan to assembly-line production, which enabled it to build 70% of the Italian Army's World War I trucks. The company went on to furnish...
...Ford slumped during the first ten days of June but rebounded during the second, bringing overall sales for the first half 7.2% ahead of last year. Leading the way was the intermediate Fairlane, with an 87.5% jump in sales, half captured by the new Torino model. The Lincoln-Mercury division also had a winner in the Montego, whose sales are 67% ahead of last year...