Word: tornados
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Dates: during 1960-1969
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Mushroom Stem. In Goshen, Ind., Elkhart County Sheriff Woody Caton heard about a tornado on his police radio at home. He ran for his car and drove toward a trailer park directly in the twister's path. He got there just after the tornado passed over. "God, what a sight!" he reported. "It was an unbelievable mess. Ninety-two trailers had been completely leveled. Another dozen were upended. Trailers were ripped from their frames, squashed and twisted. Some were tossed onto the highway. Everyone I saw was covered with blood. There wasn't a thing left...
...meteorologists at the Severe Local Storms Forecasting Center in Kansas City, Mo., the signs were ominous. A turbulent low-pressure system was building up in eastern Kansas, creating the conditions that breed tornadoes. Out went the first of a series of warnings. But to thousands of citizens living in "Tornado Alley," a vast band of land extending about 400 miles on each side of a line from Fort Worth to Detroit, the warnings were old stuff, and therefore to be ignored...
...crowd sang and clapped for four hours, as the wind and rain swirled into a minor tornado. The temperature dropped into the low 40s but they all stayed. An old preacher pulled me under his umbrella. "You gonna freeze, be said. We linked arms and sang to keep warm. Up front a fat Negro boy in blue overalls led the chanting, bellowing and smiling into a huge red megaphone. A small boy near me started shivering. Finally a spasm of exhaustion shook through him and he fell face down in a puddle. His father picked him up and straightened...
When it comes to creating the worlds of fantasy in which U.S. companies sell their products on TV, the Colgate-Palmolive Co. seems to hold the current lead. Hundreds of times a week its "White Tornado" whirls like a dervish across the nation's TV screens, and its "White Knight" charges about banishing dirt miraculously with a touch of his trusty lance. Colgate also has an Action "Giant" who reaches a muscular arm right out of the washing machine before awestruck housewives, most of whom are blissfully unaware of the Freudian predilections of Madison Avenue...
This bizarre collection of hard-selling creatures all work for-and owe their existence to-a rather harmless-looking fellow named George Lesch, Colgate's president. While not exactly a white knight, Lesch, 55, has certainly proved to be something of a whirling tornado at the U.S.'s second largest soap company (first: Procter & Gamble...