Word: toronado
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...Ford, General Motors' Chevrolet and Oldsmobile are also leaving their standard sedans basically intact, concentrating instead on sprucing up their sports and medium-sized models, Oldsmobile's F85 and Cutlass coupes, for example, have shorter rears and new, gently flowing roof lines. Similarly. Olds's Toronado has a more svelte appearance, thanks to a toning down of the overly sculpted "walls" that run along the tops of both front fenders...
...Matt McLaughlin: "The real battleground for sales in 1968 is going to be in the intermediate field." Lincoln-Mercury is betting on its Montego line, of which two models resemble the popular Cougar. General Motors is also pushing the intermediates, featuring minor changes suggested by success of the 1966 Toronado. The 1968 Tem pest, for example, has an abbreviated rear and an elongated front, giving it the look of a chunky road racer. For its own sporty look, Buick has taken its Skylark and gone back to a sweeping, chrome-lined silhouette that became popular ten years...
...with its fiber glass fendered Corvette. Then in 1963, Buick introduced its Riviera. The market really began rolling two years ago when Ford brought out the hot, bright, popularly priced Mustang. Every other auto division in Detroit rushed to produce something like it. Dodge pushed the Charger, Oldsmobile the Toronado, Cadillac the elegant Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order to get it on the road this year. Lincoln-Mercury has introduced the Cougar to fill the price gap between Mustang and Thunderbird. Chevrolet this fall...
Oldsmobiie Toronado de luxe...
...Camaro, a copy of Ford's successful Mustang. Lincoln-Mercury's Cougar has a front like a Thunderbird and a rear like the Mustang. Next week Cadillac will display the Eldorado, a front-wheel-drive sports car with Caddy configuration and the innards of Oldsmobile's Toronado...