Word: toronto
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Dates: during 1960-1969
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...Mazo de la Roche, 82, most popular and prolific novelist in Canadian history, whose Whiteoaks of Jalna kept one foot in never-never land, the other on the bestseller lists of three continents (U.S. sales of the 16-romance series: over 2,000,000); after a long illness; in Toronto...
...Ports in Canada are also doing handsomely, partly because railways there are not slashing rates selectively to buck the Seaway as U.S. railroads are doing. Hamilton, Ont., now the busiest port on the lakes, increased its traffic by 600,000 tons last year. Montreal went up 300,000 tons, Toronto...
Over an early-morning beer in a Los Angeles tavern, bumptious Irish Playwright Brendan (The Hostage) Behan recalled how he told off a Canadian critic during a recent visit to Toronto when he heard the man belittling U.S. space achievements. "I say to him: 'My friend, Ireland will put a shillelagh into orbit, Israel will put a matzo ball into orbit and Liechtenstein will put a postage stamp into orbit before ever you Canadians put up a mouse.' And do you know, he hit me just for that...
...middle-income brackets. One group, founded by a Unitarian church in Seattle, offers funerals for only $75; in San Francisco the Bay Area Funeral Society members, who can join for a one-time administrative fee of $10, pay as little as $125; a Cleveland group charges $300; in Toronto the price...
BOTH admen and advertisers got their lumps from the British-born president of Lever Bros, of Canada, John C. Lockwood, 48. He told Toronto admen that their industry's output was "dull boring, unimaginative, uninspiring and languid" and that "the biggest hidden cost in marketing today is probably ineffective advertising." Contrary to many TV critics, Lockwood thinks advertisers pay "too little attention to their TV commercials and too much attention to the programs." Phony commercials Lockwood fears, have made cynics of housewives and schoolgirls alike will have "far-reaching detrimental effects" on the ad industry...