Word: torontos
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...TIFF became one of the premier brands in show business thanks in large part to its early September date, which perfectly positions the festival as the opening bell for the Oscar season culminating in February. "Toronto is like the beginning of the school year," says Bingham Ray, president of distribution for Sidney Kimmel Entertainment, which is bringing the Ryan Gosling film Lars and the Real Girl to Toronto this year. For the Hollywood press, Toronto is a 10-day feast of films, celebrities and buzz, enough to fill their bellies for the fall. "I have to go to Toronto because...
...Toronto has grown from its place as the most influential fall film festival to the most influential film festival, period, thanks to something rarer than its timing. Toronto boasts a festival oddity: "A semi-normal audience," says Picturehouse president Bob Berney, who is bringing The Orphanage, directed by Pan's Labyrinth director Guillermo del Toro's protégé, Juan Antonio Bayona. Unlike Cannes and, increasingly, Sundance, Toronto saves lots of tickets for civilians, who buy the majority of the more than 300,000 tickets each year. And though hotel and restaurant prices have risen in recent years...
...take this the wrong way, Toronto, but Hollywood loves you because you're easy. Perfectly timed, impeccably organized and unfailingly kind to all varieties of movies, the Toronto International Film Festival (TIFF) has become the industry's hottest festival ticket by acting as a kind of supportive, low-maintenance girlfriend. Unlike its major festival sisters - that sexy cougar Cannes, 60, and parka-clad hipster Sundance, 29 - Toronto, 32, is inclusive, friendly and even prettier once you get to know...
...scowling critics of Cannes or rude industry swag hogs of Sundance. Better yet, as far as movie distributors go, Torontonians seem predisposed to standing ovations, open weeping and laughter. It was the first two that tipped Berney off to the potential of Whale Rider when he attended Toronto for Newmarket in 2002. A movie about a 12-year-old Maori girl doesn't scream box-office gold, but after Toronto crowds leapt to their feet for the film, Newmarket bought it, and Whale Rider went on to earn a respectable $20 million at the U.S. box office as well...
...audience's feeling about a film at Toronto can become infectious, creating a festival fever and inducing the captive Hollywood press corps to spread the word. "It's an amazing platform," says Ray. A star who works the Toronto party circuit, as Jamie Foxx did tirelessly in 2004 for Ray and as Penélope Cruz did last year for Volver, gets favorable media coverage simply by being available and photogenic. Even a screw-up, like the broken projector at last year's midnight Borat screening, can be a buzz-builder if the celeb plays it right. Sacha Baron Cohen...