Word: torontos
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...baseball's economics thrive, more teams can afford high-profile players to fill the DH spot: the Toronto Blue Jays can sign Frank Thomas, who hit 39 home runs for Oakland last season, to a two-year, $18 million contract, and Oakland can give Mike Piazza one-year, $8.5 million deal to replace him. The result is a concentration of DH talent the game has never seen before. "It's unusual," says veteran Texas Rangers scout Mel Didier. "You usually have two or three of those Hall of Fame caliber guys, but seven or eight...
...they? Typically they're like John Campea, 35, of Toronto, who founded The Movie Blog as a hobby in 2003 while working at a visual-effects company, or Josh Tyler, 30, a design engineer from Dallas who has built an audience of 1 million for his site Cinemablend by being one of the more cleverly critical fanboys. (Of this summer's Bratz, he posted, "It's kind of like Sisterhood of the Traveling Pants if the pants were a miniskirt worn without undergarments.") Or they're like Berge Garabedian, 33, of Montreal, who put his M.B.A. toward founding JoBlo.com after...
...airline also travels to - well, not exactly sexy destinations. Torontonians, after all, can be a snobby bunch when it comes to other Canadian cities. "If there is one thing I do not want as a Torontonian, it is a one-way ticket to Ottawa," wrote popular Toronto Star columnist Joey Slinger. "You couldn't sell me one for 79 cents." How about to New York? Porter has applied to begin operating flights to Newark's Liberty International Airport. The U.S. Department of Transportation is reviewing the application, and will factor in objections from Air Canada, Continental Airlines and Northwest Airlines...
...subway, so downtowners have to slog through traffic snarls to get there. That looked like an opportunity to aviation entrepreneur Robert Deluce, who, last October, launched Porter Airlines. Porter offered 10 round-trip flights every week day to Ottawa (and later, to Montreal), taking off and landing at idyllic Toronto Island, just a five-minute ferry ride from the city center. The island's green parks, beaches and petting zoo had long made the island a treasured summer escape for city residents - not even private cars were allowed, and the island's airport has previously banned jet-powered aircraft, except...
...airline's marketing hasn't done it any favors: The Porter mascot is a raccoon, public pest number one for Toronto home owners because the rampant critters nest under their homes, claw into their garbage and treat TV antenna towers as a ladder. "The airline is elegant and upscale, so why go with a Disneyesque marketing approach?" says Barry Avrich, filmmaker and president of Toronto ad agency Endeavour, who on a recent Porter round-trip was one of six passengers...