Word: torridity
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...Sarah Bouser, 17, shopping for clothes was never fun. Unlike her thinner friends, she always had trouble finding fashionable clothes that fit her full-size figure. Then she discovered Torrid, the first mall-based boutique for plus-size teens. "Before, I wore a lot of boys' clothes," she says, browsing the Torrid store in Brea, Calif., one of the chain's six outlets. "[Now] I feel more feminine...
...teens like Sarah who have grown up in fashion hell, fashion heaven has arrived. The 1-year-old Torrid is geared to selling trendy junior fashions and accessories (read: body jewelry) to customers who have never had this kind of choice: young women, ages 15 to 29, who wear sizes 14 to 26. "When you think fashionable, you think of young, sexy and fun," says Wedbush Morgan Securities analyst Elizabeth Pierce. "No one has wanted to put 'plus' into the same sentence. Torrid...
...Torrid is obviously hitting a sweet spot--and the timing could not be better for its 361-store parent, Hot Topic, which is hitting some growth bumps in its namesake brand. The $336 million-a-year company, based in City of Industry, Calif., will add 15 Torrid stores this year. "It's about style, not about size," notes Hot Topic CEO Betsy McLaughlin, who says the idea for Torrid blossomed out of pleas from Hot Topic customers for larger-size merchandise. In North Attleboro, Mass., store manager Amy Lynn, 23, who sports purple-streaked hair and a tongue stud, says...
...service. Almost half of that subscription revenue represents pure profit. But the U.S. dial-up market is already close to 60% saturation and isn't expected to hit 70% before 2005. AOL subscriber growth this year is estimated to drop to about 10%, just a third of its torrid pace...
...carry in the back of our mind the shameful memory of a passionate weekend with an attractive but unsuitable companion. For 12 million of us, that companion was The Bridges of Madison County, Robert James Waller's torrid, tear-stained novel about a thwarted housewife, an itinerant photographer and the four-day shag that shook the world. Bridges spent three years on the New York Times best-seller list on its way to becoming the best-selling hard-cover novel of all time. Ten years later, just when we thought we had put it all behind us, Waller is back...