Word: tors
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Dates: during 2000-2009
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Consider the case of Tor Thorsen, movie reviewer and employee No. 5 at Reel.com formerly one of the Web's largest DVD and video stores. Six months ago, Thorsen was a true believer. Three years' worth of 60-hr. weeks seemed about to pay off. He held 32,000 shares of Reel.com which was planning to go public. And he was whooping it up at the Sundance Film Festival. A-list stars like Kevin Spacey, Nick Nolte and Emily Watson granted interviews. "For the first time, we were really part of the film scene," recalls Thorsen. "People knew our name...