Word: torsional
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...swept-back look that is climaxed by striking raised rear-fender fins. Hardtops and convertibles are as much as five inches lower, sedans down four inches; Plymouths and Dodges have been widened four inches to give them a bigger look. From Plymouth to Imperial, all sport new suspensions with torsion-bar springing on the front end. No word yet on prices...
...engine plant, begun making its own bodies in a plant leased from Chrysler, talked the militant U.A.W. into reducing labor costs at Studebaker's South Bend factory to make them competitive with the rest of the industry, pioneered such engineering items on the Packard line as torsion-bar suspension and electrified push-button automatic shifts...
...Lincoln Capri at an $800 discount. In Dallas, Los Angeles, Cleveland and Seattle, Plymouths were going at up to $200 off list, Pontiacs up to $500 off, DeSotos up to $700 off. Exceptions in the price war are Ford's Thunderbird. the big Chryslers, the new torsion-bar Packards (just going into production), and Cadillac...
...Studebaker-Packard's President James J. Nance brought out his first all-new Packard with V-8 engine rated up to 260 h.p., wraparound windshields, and a new electrically controlled torsion-bar suspension that takes most of the bumps out of rough roads. The eight restyled models come in 17 single-tone colors and 36 two-tone combinations. Still to be shown: Packard's super convertible Caribbean, which will pack the most horsepower (275) of any standard model on the road...
PACKARD hopes to beat other automakers out with a new torsion-bar-ride-control mechanism, which it believes will give it the easiest riding car in the industry. The torsion-bar mechanism operates by electricity to cut down side-sway and absorb bumps, will be installed as standard equipment on 1955 high-priced Packard lines...