Word: tortorici
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Dates: during 1990-1999
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...same token, the shows offer counterprogramming to youth-oriented sitcoms, plus a way to lure back the broad-based family audience that has drifted away from network TV. "Every segment of the audience has value," says CBS Entertainment executive vice president Peter Tortorici. "The better job you do of connecting them so you can get them to watch together is, ultimately, the best use you can make of the medium...