Word: toscani
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...Depending on whom you ask, this odd fusion of commentary and commerce is either a clever form of social activism or blatant moral hypocrisy - arresting contemporary art as easy exploitation. No one, for sure, can deny Toscani's ability to grab your attention. Shocking is again how many are describing his latest creation, a billboard and newspaper campaign for an Italian clothing line that features a stark photograph of a naked anorexic woman. On Friday, the image was summarily banned by Italy's advertising watchdog, citing infringements on the organization's code of conduct for exploiting an illness for publicity...
Legendarily controversial advertising photographer Oliviero Toscani wants us to imagine an archaeologist a thousand years from now digging up an issue of TIME, circa 2007. "Maybe on the cover he'll find a poignant photograph of AIDS in Africa. Then he'll open up the magazine and see a photograph advertising a shiny Mercedes." Through his pistachio green designer glasses, the ad man's ever-twinkling eyes widen. "And then he'll see a big spread on the lost children of Brazil, which is followed by a double-page photograph for Chanel perfume." Knocking his knuckles once on the table...
...With a shocking photograph of a naked anorexic woman, shot by Oliviero Toscani, the eternal enfant terrible of fashion photography, Nolita's is the latest attempt to employ a formula that Toscani helped invent with Benetton in the 1980s: the use of provocative, socially conscious images to help hawk products. (And, in theory, the images attempt to accomplish the inverse as well: using consumerism to try to raise public awareness.) In the past, Toscani has used photographs of AIDS victims and death-row inmates in Benetton ads. But this time, the message is also targeted at the very industry that...
...weighs just 70 pounds (32 kg) - is accompanied by the words: "No Anorexia." Caro, now 27, says she has suffered from the disorder since she was a teenager. In a statement on its website, Nolita defended the ad, which has appeared on giant billboards and leading newspapers in Italy. "Toscani literally stripped his subject, to show everyone through this nude body the reality of this illness, which in the majority of cases is caused by stereotypes caused by the fashion world." Toscani, who says he learned about eating disorders while working in the fashion industry, dismissed suggestions made...
...greets you before you go in; it is a huge mural composed of hundreds of color photographs of human genitalia, he, she, he, she, ranging widely in age and size. It scored a palpable hit on the G-spot of the Italian press, partly because its author, Oliviero Toscani, does the advertising photos for Benetton. Despite Toscani's stance as a fearless realist, this Don Giovanni's catalog in Cibachrome is aesthetically inert, and after five minutes about as shocking as a mural of human elbows might be. Nevertheless, it wins (hairs-down, as it were) over Gianfranco Gorgoni...