Word: toscanini
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Such an album is the new recording of the Beethoven Fifth Symphony on Victor Records by Arturo Toscanini and the National Broadcasting Symphony Orchestra...
...Toscanini A Superman...
...Toscanini is generally recognized by the American public as being the greatest of all living conductors. Whether he is, is another matter. The point remains that to the average American home, the name Toscanini spells all that is good and great in the renditions of the classics. The tremendous publicity given him at the formation of NBC's gigantic super-symphony and such thing as a a three page spread in Life Magazine all go to make him a myth, a super-man of the "better music...
Little was it to be wondered then that when Victor announced Toscanini was doing the Fifth excitement should reign not only amongst critics and musicians but amidst the general music public as well. A victor official told me that he expected that this album would have the greatest sale of any comparable work ever issued. Reports began to come in of stores selling out their entire stock in a day, some of them even in an hour...
...names "Beethoven," "Fifth" and "Toscanini" were enough to sell the album eight unseen (and surface unheard...