Word: toshiba
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Both companies claim they have attracted a critical mass of supporters. Sony has enlisted Hitachi, Samsung, Sharp, LG and Dell, among others. Toshiba trumpets the fact that Microsoft has pledged that its next Windows operating system will be compatible with...
Spearheading one camp is Sony, which is promoting a technology it calls Blu-ray. Sony quickly enlisted Matsushita, Philips and Pioneer, among others, as allies in its cause. All was going well in this spirit of selfless cooperation, Sony claims, until Toshiba decided to ruin the party. "We have had many, many meetings with Toshiba," says project director Kiyoshi Nishitani. But when it came to explaining the benefits of joining the alliance, he adds with a shake of his head, "we could not get them to understand...
...Toshiba's DVD executives cheerfully avow that they spurned the Blu-ray consortium's advances, deciding to develop their own HD-DVD technology instead. The proud victor over Sony in setting the standards for the first generation of DVDs in the 1990s, Toshiba is in no mood to concede its lead. Toshiba team leader Hisashi Yamada, a key player in the first DVD war, seems to delight in playing the role of the spoiler yet again in the face of what many at Toshiba perceive as Sony's arrogance. "The way of Sony is very simple," says Yamada. "'Our format...
TECHNOLOGY: Sony and Toshiba do battle over dvd formats...
...Toshiba's DVD executives, led by an equally legendary veteran, senior vice president Hisashi Yamada, cheerfully admit that they spurned the Blu-ray consortium's advances and decided to develop their own HD-DVD technology instead. The proud victor over Sony in setting the standards of the first generation of DVDs in the 1990s, Toshiba is unwilling to meekly follow the competition. Yamada seems to delight in playing spoiler in the face of what many at Toshiba perceive as Sony's arrogance. "The way of Sony is very simple," says Yamada. "'Our format is best,' they say. 'You should adopt...