Word: toshibas
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Dates: during 2000-2009
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EASILY RECYCLED PAPER INVENTOR: TOSHIBA To recycle printed paper by removing ink chemically is expensive. But by reversing the procedure used to create thermal paper (the waxy stuff used in old fax machines and cash-register receipts), Toshiba engineers figured out a way to make Disappearing Ink, which vanishes with a blast of heat. There goes another excuse for not recycling...
Komikado's loyalty to her co-workers is admirable, but the group mentality often discourages the risk taking needed to support experimental products. In the mid-1980s, Fujio Masuoka, a senior manager at Toshiba, created flash memory, a powerful chip that enables laptops to function without cumbersome disc drives. "American chipmakers are going to have to copy our design or risk losing the market," crowed Masuoka. Instead, Toshiba balked at mass production. Eventually, Intel swooped in and within a few years held 85% of the multibillion-dollar market...
...many young corporate scientists have become entrepreneurs out of necessity. The slump has also prompted some big businesses to look at their incentive systems. Electronic-components manufacturer Omron made headlines last year when it promised a $1 million bonus to any researcher whose idea contributes significantly to company sales. Toshiba lets its engineers use up to 10% of their time to focus on new concepts. Fujitsu supports a program, dubbed "My Way," that allows researchers three years to investigate a topic of their choosing. The firm concedes that very few of its 1,500 researchers take advantage of the deal...