Word: toshimichi
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Dates: during 1970-1979
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...fact, it is common practice in Japan to phone a friend at another company and ask permission to use his name for some fictitious entertainment. "I have done it whenever I needed a stiff drink for myself and my staff after a long spell of hard work," admits Toshimichi Natsume, a former Fuji Film Co. executive. "Then a few days later the friend would call back to reciprocate. As the saying goes, samurai must always sympathize with each other." The next step, as many an American could counsel the Japanese, is to use a friend's name without bothering...
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