Word: tostada
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Dates: during 2000-2009
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...Mexican. "We're Mexican-inspired," says YRI's Allan, "and Mexicans should feel proud of that." Its advertising slogan is "Es otra cosa," or "It's something else"--a pointed acknowledgment that what Yanks call a taco doesn't resemble the real thing at all (the closest thing, a tostada, is a flat, hard cornmeal disk). Fries and ice cream are lumped onto the menu, the better to differentiate it from the offerings at the ubiquitous taquerias. But the items are proving so popular, they may remain on the menus in the next markets, which Yum says include Dubai...
Cactus appears in an appetizer called tostada de nopales ($5.95). Pickled and served atop a tostada with lettuce, cheese, salsa verde, and chipotle sauce, it was both slimy and refreshing, like nothing I have ever tasted before. The jury’s still out on that...
Prices range from $1.75 for a beans- only tostada to $4.50 for a grilled vegetable plato. Burritos cost $3.10 (10”) and $4.00 (12”)—a notable drop from Real Taco’s prices of $4.95 and $5.95, respectively...