Word: total
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Dates: during 2000-2009
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...Gatorade PepsiCo, Gatorade's parent, has said it will drop its Tiger Focus drink - whatever the heck that was - though the company insists it made that decision before the scandal. Gatorade is noncommittal about its 2010 plans. The company's "G" rebranding campaign has been a total disaster. So it can cut some losses, save some money and perhaps appease some shareholders by letting Tiger go. However, Woods reaches Gatorade's core market, the sports fans who emulate their heroes. The ones who, as the company famously framed it in the early '90s, want to "be like Mike." If Tiger...
...looking for a job right now, your prospects are terrible. There are six times as many Americans seeking work as there are job openings ... You might think, then, that doing something about the employment situation would be a top policy priority. But now that total financial collapse has been averted, all the urgency seems to have vanished from policy discussion, replaced by a strange passivity ... This is wrong and unacceptable." --11/29/09...
...problem with a total ban is enforcing it. Take the University of Iowa. In July 2008, the school went smoke-free in accordance with the Iowa Smokefree Air Act, violations of which can result in a $50 fine. But so far, the university has ticketed only about 25 offenders. "Our campus is about 1,800 acres, so to think that we could keep track of who is smoking on campus at any given time isn't really feasible," says Joni Troester, director of the university's campus wellness program. Instead, the school helps those trying to kick the habit...
...American public would tolerate a conflict in which U.S. losses mounted for five straight years. Yet, that's what's happening in the Army's battle with suicides. The recently released figure for November show that 12 soldiers are suspected of taking their own lives, bringing to 147 the total suicides for 2009, the highest since the Army began keeping track in 1980. Last year the Army had 140 suicides...
...Saturday, two activists in favor of a "united Andhra" took their lives in protest of the state's splitting. The turmoil has also plunged Hyderabad, a booming, cosmopolitan I.T. hub, into panic as politicians and business leaders fret over the costs of the current instability. "This will be a total flop as investors will flee," says Amruthraj Padmanabhundi, a 27-year-old I.T. professional in Hyderabad. "I am very worried [about] my prospects slipping...