Word: totalizer
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Dates: during 1930-1939
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...minors in a trust fund protected from their parents. Approved last week by Superior Judge Emmett H. Wilson was the first contract written to conform with the act, between Universal Pictures and 16-year-old Deanna Durbin. Cinemactress Durbin's earnings in the next five years will total...
Nevertheless Ken, appearing biweekly, maintained a nine-month circulation average of some 250,000, but failed to attract any substantial amount of advertising. Then subscriptions began to fall off. Last March, hoping to meet its total monthly circulation guarantees to advertisers, it began to publish four issues a month instead of two. In June Ken tried again to bolster circulation by cutting its price from 25? to 10? a copy. Last week Messrs. Smart and Gingrich announced Ken's end with the issue of August 3. Editor Gingrich wrote to subscribers: "Rather than to employ inflationary methods, the publishers...
...arts, it is no slouch as a business. Last week the Federal Communications Commission, after looking at the records of the 660 active U. S. commercial broadcasting stations and the three major networks which feed 350 of them, revealed how radio stood in 1938. Its plant value and investment totaled $1,068,339,901. Total revenues (time sales, talent placing, rental of network facilities, etc.) were $111,358,378. Broadcasting expenses (talent costs, advertising, promotion, administration, etc.) were $92,503,594. Net income from broadcasting in 1938: $18,854,784, 17% less than...
...Representing that advertising increases selling costs and therefore raises prices. Mr. Falk disputes this on several counts: a) "It is a well-known fact that advertising is the cheapest form of selling effort"; b) the total cost of advertising in the U. S. ($1,500,000,000 a year) is less than 2% of the total income earned and spent in the country; c) prices of widely advertised products (e.g., autos, radios) have steadily declined as advertising made mass-production economies possible...
This was not all or even mostly a brave gesture of contempt for the schools of art represented. It was one more of Germany's ingenious efforts to get foreign exchange. Total value placed on the collection was about a quarter-million dollars. But after the hammer had fallen all one stifling hot day amid a quiet, correct and much photographed international crowd, Nazi sellers were greatly disappointed. Six pictures remained unsold and returns on the others totaled about...