Word: totals
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Dates: during 1960-1969
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...Pinter play, the questions are the answers. The denouement is total uncertainty. The audience knows less at the end than it thought it knew at the beginning. Harold Pinter provokes a devilishly clever sort of participatory theater in which the playgoer is lured into playing detective without any clues...
...makers nowadays, the agency wanted a darker-skinned Negro so that there would be no mistaking the integrated nature of its advertisements. Threatened with boycotts and scolded by civil rights groups, sponsors have responded by doubling the number of integrated commercials in the past year to 5% of the total number of ads made. Rightly noting that this figure is still too low, General Foods has set for itself an even higher quota of 15%. The search for black talent has become so intense, in fact, that one agency is offering its employees a $50 finder's fee. This...
...bring up the rear. That is a hell of a position for people who consider themselves problem solvers, pacesetters and molders of public opinion." It is also a hell of a position for businessmen. Last year, Negroes spent $30 billion on consumer items, or 6% of the national total, and as Louise Hexter, account executive for Norman, Craig & Kummel, says, "It is utterly absurd to exclude them from your advertising." Nonetheless, admen are proceeding with extreme caution because, says Mrs. Hexter, "we're scared to death. We're scared of anything that will cause adverse publicity...
Many analysts expect a record 600,000 new apartment units to be started across the U.S. this year. Construction of one-family homes is also rebounding. Last week the Commerce Department reported that total private-housing starts rose to an annual rate of 1,598,000 units during September, the highest since February 1964. But apartments account for 40% of new housing so far this year, and Arthur Pomponio, president of the Apartment Association, insists that the apartment share will grow to 45% of all starts...
...Share of the Profits. Inflation plays a widely overlooked role in the swing to apartments. The rising cost of land, labor and materials (lumber prices have soared 30% this year) has driven up the total price of for-sale homes in many areas much faster than rents have climbed. Labor Department figures show that the cost of renting in the Los Angeles area, for example, has risen 12% since 1960, while the cost of home ownership has gone...