Word: tote
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Dates: during 2000-2009
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...lunch hours and entire episodes of Sex and the City are devoted to discussing the waiting lists, long lines and bribes to key salespeople often required to get an early shot at the most sought-after Birkin, Marc Jacobs, Balenciaga or Fendi baguette. So when the newest must-have tote, designed by British bag guru Anya Hindmarch, went on sale in England in April, it wasn't terribly unusual that devotees began lining up at 2 a.m. or that all 20,000 coveted pieces were gone by 9 a.m. What was odd was that instead of queuing up in front...
...that accidentally ingest them. As legislators around the globe debate whether to tax or ban outright these petroleum-based products--which experts estimate take up to 1,000 years to decompose--celebrities have been doing their part to steer consumers down a greener path. This year's trendy eco-tote has been photographed on the arms of actresses Keira Knightley, Alicia Silverstone and Reese Witherspoon...
...time. Joining her in the attempt to persuade fashionistas to carry their groceries home in a reusable bag is Stella McCartney, the English designer--and daughter of Sir Paul--whose organic cotton shopper retails for $495. Hermes' collapsible silk bag costs nearly double that, while Louis Vuitton's canvas tote retails for a staggering $1,720. Of course, people who can handle those kinds of price tags are probably outsourcing their grocery shopping. But Hindmarch thinks such fashion symbols can have a powerful ripple effect. "There was a time when what was cool was drinking coffee and smoking cigarettes...
...during shipping--although they are biodegradable and recyclable. They're also more expensive for retailers, at 5.7¢ per bag (and up to 17.6¢ for ones with handles) in contrast to 2.2¢ per plastic bag. Given the downside to both paper and plastic, perhaps that $1,720 tote isn't so outrageous. "Everyone has framed the debate incorrectly," says Shropshire. "It's not paper vs. plastic. It's about getting rid of plastic in favor of recycled paper or reusable bags...
...makers, maintains that bags aren't the problem. Littering is. In an attempt to turn the tables on the eco-chic movement, the alliance has begun an unsubtle anti-Hindmarch campaign by emblazoning their signature product--using a bubble print strikingly similar to the one on her popular tote--with a defiant message: I AM A PLASTIC BAG, AND I AM 100% RECYCLABLE...