Word: tote
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...thought of as a way to make the brand's thin, supple leather more durable, intrecciato has become a style statement in the hands of Bottega Veneta creative director Tomas Maier. And style icons like Oprah Winfrey and Katie Holmes have followed suit, snapping up the coveted intrecciato Cabat tote (a bag that takes two craftsmen two days to complete). When the ranks of artisans capable of handweaving intrecciato pieces began to dwindle, the house opened a free school, Scuola della Pelletteria Bottega Veneta, to train future employees. From perfectly blended stripes on a handbag to shoes, bomber jackets...
...during shipping--although they are biodegradable and recyclable. They're also more expensive for retailers, at 5.7¢ per bag (and up to 17.6¢ for ones with handles) in contrast to 2.2¢ per plastic bag. Given the downside to both paper and plastic, perhaps that $1,720 tote isn't so outrageous. "Everyone has framed the debate incorrectly," says Shropshire. "It's not paper vs. plastic. It's about getting rid of plastic in favor of recycled paper or reusable bags...
...makers, maintains that bags aren't the problem. Littering is. In an attempt to turn the tables on the eco-chic movement, the alliance has begun an unsubtle anti-Hindmarch campaign by emblazoning their signature product--using a bubble print strikingly similar to the one on her popular tote--with a defiant message: I AM A PLASTIC BAG, AND I AM 100% RECYCLABLE...
...Washington-based Worldwatch Institute. Major chains like Giant Foods are trying to improve that statistic by giving rebates to shoppers who return plastic bags for recycling, although few consumers take advantage of the policy. In March, Ikea began charging a nickel per plastic bag and selling a reusable tote for 59¢. While it's still too soon to tell how this strategy has affected U.S. consumers, a similar program launched in the U.K. last year reduced plastic-bag consumption 95%. Ireland has reported a similar decline since the country instituted a roughly 20¢-per-bag "plastax...
Designer bags may make such taxes and prohibitions more palatable. But even Hindmarch concedes that her canvas tote has its limits. "I have five kids," she explains, which adds up to a lot of groceries--and she's still not willing to ditch the plastic when bringing home a smelly fish or other items with leak potential. But the combination of stylish looks and too-thin wallets may drive real change. Thousands of shoppers camped out in Dublin in July to get a Hindmarch bag. And many of this season's trendy $15 eco-tote bags have been selling...